Tuesday, 29 September 2015
Friday, 25 September 2015
Tuesday, 22 September 2015
Time Management
Week beginning 21st September 2015
As of today, I am currently on target within my research and planning. All of the given homework due in for the past week has been completed- apart from the extension tasks on Andrew Goodwin, which I will complete this weekend in my free time. This week I need to write to the artist of my chosen song, asking to use it due to copyright laws. I also need to create a blog post on the conventions of my music genre, which I have already begun, and create a post regarding 'Music Video of the Week' which I will consistently do throughout the process of my research and planning.
As of today, I am currently on target within my research and planning. All of the given homework due in for the past week has been completed- apart from the extension tasks on Andrew Goodwin, which I will complete this weekend in my free time. This week I need to write to the artist of my chosen song, asking to use it due to copyright laws. I also need to create a blog post on the conventions of my music genre, which I have already begun, and create a post regarding 'Music Video of the Week' which I will consistently do throughout the process of my research and planning.
Moodboard for research and planning of chosen song
My moodboard consists of images which represent the chosen sub-genre and the lyrics of the song. I have included neutral/ warm colours such as oranges, browns and reds to convey the genre of Indie/rock. Some images represent the lyrics itself, for example, the crashed car and the angry facial expressions reflect the lyrics of the chorus, and the stone marked 'dont give up' reflects the bridge within the song. Some of the images I may replicate within my music video, for example the tears falling down someones face, which I will use close up shots to portray.
Creativity
Creativity
Creativity, in my opinion, is the ability to make something out of nothing but imagination. Whether it be Art, Words, Media or Science, most forms of product derived from someones imagination. For example, J.K Rowling created the wizarding world of Harry Potter- including many characters, elements and locations which exceed the boundaries of normality.
The only way to be more creative is to open your mind (Think OUTSIDE the box). If someones attitude is 'everything is what it is', then this limits their ability to expand their creativity. For example , John Martins painting 'His Great Day of Wrath', portrays his own image of the end of the world; the destruction of Babylon and the material world by natural cataclysm.
Creativity simply comes from imagination: and it is a wide imagination which can produce a unique, well made media product.
Ken Robinson on creativity
"Young children take a chance- they aren't afraid of being wrong: If you're not prepared to be wrong, you'll never come up with anything original. However, children and teenagers in schools are frightened of being wrong. Education systems are run so mistakes can't be made. As a result, this is educating people out of their creative capacities."
"All children are born artists". - Pablo Picasso
I agree with Ken Robinsons statement. Children and teenagers within secondary school feel pressured to follow the guidlines/rules/ regulations to the exact image exam boards and teachers see fit. As majority of their adolescent years are spent within education, this limits them to expand their creative capacities.
How to be more creative: A guide
Sleep: REM sleep cycle boosts creativity, problem solving abilities providing us with answers to vexing dilemmas when we awaken.
Excercise: Stimulates creative thinking.
Daydreaming: Essential part of coming up with new ideas.
Continuing education
Challenges: Put yourself in nerve-racking situations- fear and frustration triggers initiative thinking.
Notebook or PDA: Always carry one to record fleeting ideas.
Creativity, in my opinion, is the ability to make something out of nothing but imagination. Whether it be Art, Words, Media or Science, most forms of product derived from someones imagination. For example, J.K Rowling created the wizarding world of Harry Potter- including many characters, elements and locations which exceed the boundaries of normality.
The only way to be more creative is to open your mind (Think OUTSIDE the box). If someones attitude is 'everything is what it is', then this limits their ability to expand their creativity. For example , John Martins painting 'His Great Day of Wrath', portrays his own image of the end of the world; the destruction of Babylon and the material world by natural cataclysm.
Creativity simply comes from imagination: and it is a wide imagination which can produce a unique, well made media product.
Ken Robinson on creativity
"Young children take a chance- they aren't afraid of being wrong: If you're not prepared to be wrong, you'll never come up with anything original. However, children and teenagers in schools are frightened of being wrong. Education systems are run so mistakes can't be made. As a result, this is educating people out of their creative capacities."
"All children are born artists". - Pablo Picasso
I agree with Ken Robinsons statement. Children and teenagers within secondary school feel pressured to follow the guidlines/rules/ regulations to the exact image exam boards and teachers see fit. As majority of their adolescent years are spent within education, this limits them to expand their creative capacities.
How to be more creative: A guide
Sleep: REM sleep cycle boosts creativity, problem solving abilities providing us with answers to vexing dilemmas when we awaken.
Excercise: Stimulates creative thinking.
Daydreaming: Essential part of coming up with new ideas.
Continuing education
Challenges: Put yourself in nerve-racking situations- fear and frustration triggers initiative thinking.
Notebook or PDA: Always carry one to record fleeting ideas.
For my creative task, I decided to draw a picture using the program 'Paint', relating to the ongoing refugee crisis.
Generating Ideas Using Lyrics
Here is a copy of the lyrics to our chosen song for our music video. Around the paragraphs are connotations. The meaning of the song is in relation to a mans twisted idea of love, for example, 'I feel the walls around you are breathing' suggests the feeling of suffocation. However, as these lyrics are going to be difficult to illustrate, our video is going to amplify the song, as we will read between the lines.
Discuss the role redundancy and entropy play in music videos that are of a similar genre to your chosen band / artist.
Redundancy
Redundancy “…is that which is predictable or
conventional in a message… Redundancy is the result of high predictability…”
For example, saying ‘Hello’ is a predictable way of
greeting somebody… but low on information (it tells us a little). This is a
highly ‘redundant’ message.
“Redundancy is not merely a useful tool in
communication, it is absolutely vital… A degree of redundancy is essential to
practical communication…”
Entropy
Entropy is “…unpredictability”
A text is entropic if
it contains unpredictable elements
Coldplay- Paradise
Redundant Features
-Scenic, outdoor locations in terms of mise en scene
-Video is in the form of a narrative.
-Cutting in terms of editing is smooth and the beat
matches the visuals (Andrew Goodwin).
- Includes common camera work in Indie videos such as
panning/ tracking to allow the audience to follow the narrative.
- The
visuals illustrate the song, however the entropic elements also help to amplify
the song.
Entropic Features
-The mise en scene. The costume of an elephant is extremely
entropic as it challenges the typical stereotype of the Indie genre of music
videos. The costume is unrealistic, however the simplicity of placing a
character in this particular costume throughout the video intrigues the target
audience.
- The
high key lighting throughout the video is entropic as majority of Indie videos
have a combination of both high and low key, reflecting the sombre tone of
their music. However the connotations the audience receives from the warm,
orange bright colours suggest hope, aspiration and happiness.
- Instead of lip syncing, this video uses the format of writing the lyrics on cardboard to the audience. This is quite original for the particular genre of music, however the use of the elephant, the lyrics, and the choreography of the elephant conveys humour, and develops a likeability for the band- especially when the lead singer Chris Martin is revealed to be the man under the costume.
Gotye-
Somebody that I used to know (Feat Kimbra)
Redundant Features
-Typical genre characteristics (Goodwin) such as high
key lighting, lip syncing, the beat of the song matching the visuals.
-Neutral colours convey the sombre tone of music-
browns, pale colours, etc.
-Common camera work such as panning- to follow the
actions of the characters within.
-The music artists are performing within the video.
-Close up shots of the artist, developing a recognised
star image and meeting the record labels expectations.
Entropic Features
-Eccentric mise en scene. The performers aren’t clothed and there is no
particular location, other that the vintage/ art shapes forming over the
background and the performers.
-Time lapse editing to show the formation of the shapes
over the performers bodies.
- Slightly
controversial, however extremely original due to the entropic features,
therefore the video attracts a wider audience.
Kings of Leon- The
Bucket
Redundant Features
-Use of close ups of the artist (Goodwin), this
establishes the brand identity/ star image.
-The video is of a performance style. The mise en scene includes
all the elements which are typical of an Indie/Rock video, such as props
(guitars, keyboards,etc), the ‘set’ format
in terms of location, and the typical style in terms of star image (Baggy
clothes, rough hair styles, etc.)
Entropic features
-Editing. The use of montage/ split screen editing is
original, making the performance aspect more intriguing to watch.
- The
video includes some elements of bright colours, e.g. a multicoloured backdrop,
fireworks. This creates a retro atmosphere, reflecting the brand identity.
- The
montage/ Split screen editing could also be seen as a marketing device for the
band. The multiple images of the band members makes them more recognisable to
the target audience, raising their popularity.
Sources:https://youtube.com
Monday, 21 September 2015
Tuesday, 15 September 2015
Action Plan for Coursework
7TH SEPTEMBER- 5TH OCTOBER
RESEARCH AND PLANNING
Researching music videos and theory: mood board functions of music video.
Researching music videos of a similar genre. Complete an analysis of a music video of your choice and post on blog.
Apply Andrew Goodwins theory to a music video and post on blogs.
RESEARCH AND PLANNING
Researching music videos and theory: Redundancy & Entropy. Techniques used to promote artists. Planning for production.
Analyse the redundant and entropic elements of music videos and post on blog.
Research of music genre.
Ask permission from artist to use their song and post on blog.
Mood board using song lyrics.
Develop ideas for music video concept.
RESEARCH AND PLANNING.
Time management.Creativity. Research target audience. Pitches.
Post on creativity.
Outline the target audience for your music video and post on your blog.
Complete music video pitch.
RESEARCH AND PLANNING.
Present music video pitches. Planning for production. Audience theory.
Collate audience feedback from pitch.
Complete a post on audience theory.
Plan for production.
RESEARCH AND PLANNING.
Narrative theory. Planning for production.
Complete a post on narrative theory.
Plan for production.
5TH OCTOBER- 19TH OCTOBER
RESEARCH AND PLANNING/ PRODUCTION
Planning for production. Filming.
PRODUCTION
Filming.
Update blogs on filming process.
26TH OCTOBER- 14TH DECEMBER
PRODUCTION
Filming/ editing.
Update blogs on filming and editing.
PRODUCTION
Editing. Produce a rough cut of video. Gain audience feedback on rough cut.
Post rough cut and audience feedback on blogs.
Ancillary task research: analyse three print adverts for the release of a new album and post on blogs.
PRODUCTION
Editing.
Ancillary task research: analyse three digipaks and post on blog.
Post final music video on blogs.
Update blogs on process of Ancillary tasks.
Post final version of ancillary tasks on blog.
4TH JANUARY- 29TH JANUARY
EVALUATION
Post evaluations on blogs.
DEADLINE FOR WORK: 29TH JANUARY 2016
RESEARCH AND PLANNING
Researching music videos and theory: mood board functions of music video.
Researching music videos of a similar genre. Complete an analysis of a music video of your choice and post on blog.
Apply Andrew Goodwins theory to a music video and post on blogs.
RESEARCH AND PLANNING
Researching music videos and theory: Redundancy & Entropy. Techniques used to promote artists. Planning for production.
Analyse the redundant and entropic elements of music videos and post on blog.
Research of music genre.
Ask permission from artist to use their song and post on blog.
Mood board using song lyrics.
Develop ideas for music video concept.
RESEARCH AND PLANNING.
Time management.Creativity. Research target audience. Pitches.
Post on creativity.
Outline the target audience for your music video and post on your blog.
Complete music video pitch.
RESEARCH AND PLANNING.
Present music video pitches. Planning for production. Audience theory.
Collate audience feedback from pitch.
Complete a post on audience theory.
Plan for production.
RESEARCH AND PLANNING.
Narrative theory. Planning for production.
Complete a post on narrative theory.
Plan for production.
5TH OCTOBER- 19TH OCTOBER
RESEARCH AND PLANNING/ PRODUCTION
Planning for production. Filming.
PRODUCTION
Filming.
Update blogs on filming process.
26TH OCTOBER- 14TH DECEMBER
PRODUCTION
Filming/ editing.
Update blogs on filming and editing.
PRODUCTION
Editing. Produce a rough cut of video. Gain audience feedback on rough cut.
Post rough cut and audience feedback on blogs.
Ancillary task research: analyse three print adverts for the release of a new album and post on blogs.
PRODUCTION
Editing.
Ancillary task research: analyse three digipaks and post on blog.
Post final music video on blogs.
Update blogs on process of Ancillary tasks.
Post final version of ancillary tasks on blog.
4TH JANUARY- 29TH JANUARY
EVALUATION
Post evaluations on blogs.
DEADLINE FOR WORK: 29TH JANUARY 2016
Monday, 14 September 2015
Monday, 7 September 2015
Coursework Brief
COURSEWORK BRIEF FOR A2 MEDIA STUDIES 2015:
A PROMOTIONAL PACKAGE FOR THE RELEASE OF AN ALBUM. This must include:
1. A music promo video
2. A cover for the album's release on Digipak
3. A magazine advertisement for the Digipak
You will work in groups to produce the music videos (Max 4).
Both print tasks will be produced invidually.
In addition to this you will also produce a blog to accompany your production work which will include research and planning tasks and an evaluation.
Mark Break Down
Research & Planning - 20
Music Video - 40
Digipak - 10
Print Advert - 10
Evaluation - 20
A PROMOTIONAL PACKAGE FOR THE RELEASE OF AN ALBUM. This must include:
1. A music promo video
2. A cover for the album's release on Digipak
3. A magazine advertisement for the Digipak
You will work in groups to produce the music videos (Max 4).
Both print tasks will be produced invidually.
In addition to this you will also produce a blog to accompany your production work which will include research and planning tasks and an evaluation.
Mark Break Down
Research & Planning - 20
Music Video - 40
Digipak - 10
Print Advert - 10
Evaluation - 20
Subscribe to:
Comments (Atom)