Final Audience Feedback

In order to gain final audience feedback, I created a Facebook group whereby I would add friends who fit into the demographic and target audience of the genre of my work, to comment on my final print work. 

I then gave a brief introduction message, asking my friends who I had added to the group to answer the questions regarding my work. 

Following this, I posted images of the print work (digipak and advert), and then posted the export of the music video. I then created a post including the questions I wanted my target audience to answer. 

I then received responses from my target audience:

From this feedback, the main improvements which my audience suggested I make, was the accuracy of the lip syncing within the music video. However, due to the availability of the actors, this was difficult in practice to correct due to deadlines and learning the lyrics of the song adequately. However, myself and my group edited the video to the beat of the lyrics (Goodwin) as best as we were able, in order to create a realistic mime. Overall, my target audience enjoyed the music video, and though that the print work was sufficient to the genre. 

Questions for Final Audience Feedback

1.What do you think the narrative (story being told) is about?

2.Does the lip sync within the video look convincing to you?

3.Is there anything you would change in the music video?

4.Does the advert and Digipak (album) look like they belong together?

5.What do you think of the photography on the Digipak and Advert?

6.What are your thoughts on the colour scheme of the Digipak and Advert?

7.Overall what are your thoughts? Are there any improvements I should make?

Time Management Update

25/01/2015

I have now finished the digipak and advert over the past week - which means the promotional package is complete. As of now, I will begin drafting my evaluation and I will collect audience feedback for the projects as a whole.

Lyric Page (Double Sided) for Digipak

As I have made a six panel digipak, I included a lyric section whereby I have made a two sided A4 lyric sheet, to give something extra to the audience. Th colour scheme is consistent with the rest of the digipak, as I have used a monochrome style throughout. The font matches the font used on the Digipak of the album name, which I think maintains coherence, and is also something I saw on previously researched music albums of the same genre.

Time Management Update

11/01/16

I have just completed both my advert and digipak. My aim today is to collate some audience feedback to post onto my blog, which can also help me to improve/ or make any adjustments to my work. I am hoping not a lot needs to be changed, then I can successfully say that I have completed the promotion package. Audience feedback will be posted shortly! 

Advert Progress

For the advert, I adopted the same background as use don the front cover of the album. This is because it is something which is frequently done in regards to other albums/ posters of the same genre which I have researched, and also, it establishes that sense of continuity and consistency between both products. 

 Again, I have used the same font as on the front cover of my music album (Bernard Condensed). This is again, to maintain the continuity, and also in terms of brand identity, it makes the music artist recognizable to the target audience. 

 The name of the album is also in the same font, however this is smaller to keep the main attention of the poster on the artist itself. 

 Again, I have used the camera positioned  on top of the sky background as an entropic element, and also emphasizing the idea of a mysterious stalker, a theme which runs throughout the video and the album. This establishes the artist in terms of star image, and creates an interesting picture for the target audience. 

 I have included ratings from popular ,music magazines, as this is something I have seen being used on other music album promotion posters. Also, this intrigues the target audience as they will be more likely to buy the album when hearing amazing reviews from professional names within the music industry.

Lastly, I have added the date of the album release (in a slightly different and italic font to differentiate it from the artist name and name of the album. This makes the release date easy to identify for the target audience.)  I have also added an Itunes and HMV logo, so the target audience is aware where they can purchase the album. On the bottom right corner, I have also included the artists website as an extra piece of information for the target audience. 

Digipak Progress

The first part of the digipak I designed was the front cover. I initially took a picture of a sunset, however I then changed the filter to black and white to create the idea of a storm. I adjusted the brightness and contrast so the lighting was low, therefore connoting a sense of mystery.

I then took a picture of a camera, and used the magnetic lasso tool to crop the background out, and position the camera onto the background. I then adjusted the brightness and contrast so the camera would blend well into the background. I also added a motion blur filter to create a sense of uneasiness, reflecting the tone of the album.

When putting the artist name and album name onto the front cover, I decided to use the font of Bernard Condensed, which is plain and subtle- a feature which has commonly been used on existing Indie/ Rock music albums I have researched. The font is small, therefore allowing the photography to be the first feature the audience would spot. The idea of a camera over a stormy background is entropic, therefore this would intrigue the target audience into buying the album.

The spines of the album are subtle and simple. I have used a black background colour for the font to be placed on, therefore maintaining the monochrome colour scheme of the digipak. The font is the same as on the front cover, making the product coherent.

The back cover background photography is the same as the front, as I felt this would be extremely consistent and the two sides would fit well together. 

The track list on the back is positioned in the centre, which is stereotypical of other albums of the same genre. I have used a slightly different font in order to create a variety, however I felt too much differentiation would affect the continuity, therefore it is rather similar. I have kept the font in white, again, to maintain the monochrome/ black and white filter to the album as a whole.

I have included extra features on the back cover which are on existing products I have researched. This includes the barcode, which I have positioned on the bottom right of the back cover (common on music albums). I have also included trademark logos, a website to the band, and copyright information to make the album seem realistic to the target audience. 

For the design to my CD, I decided to use a plain and simple design, and abbreviated the album name to place onto the CD. I used the same font (Bernard Condensed) and the same colour scheme (black and white) to maintain continuity, and the simplicity of the design ties in well with the genre of music. 

Next, I designed the inside pocket for the lyric booklet. I thought to crop some of the background used for the front and back cover of the CD would look quite cool if I were to position it on the booklet, and would be consistent with the product as a whole.

The lyric booklet (which I have designed separately) will position into the digipak as above. To show this, I have cropped part of the A4 lyric page I have designed, and placed it underneath the pocket on Photoshop. The fonts I have used are similar to the rest within the digipak. 

 There are two remaining sides to the album, which I thought I would include photography of the main artist. For this, I captured a medium close up image. I then cropped out the background, and positioned the actor onto a plain black background. I then adjusted the colour levels to create a slightly grainy effect, connoting the idea of a recording. I also adjusted the filter on the photograph, changing it to black and white to maintain the same colour scheme as the rest of the album. 

Again, I used a picture of the main artist on the remaining side, however, one of the photographs shows him with his eyes open, the other with his eyes closed. This is because it creates that sense of giving up, as mentioned in the lyrics of the song. However, it also creates a mysterious, stalker/ creepy sense to the album- the actor emerging from the darkness

PHOTOGRAPHY

Prior to taking the photographs for my digipak, I already had a clear idea in mind of what I wanted the photography to look like. I took a couple of pictures, similar to the ones above, and decided these were the images I wanted to use. The reason for this is the centred angle of the photographs, and the facial expressions of the actor. The sombre, slightly disconcerting facial expression will add to the mysterious and dark tone of the album- fitting in with the black and white photography I want to use. Also, the backdrop of these photographs makes the editing slightly easier, as it will be easier to lasso the actor from the background, and place onto a black background within the album.