Time Management Update

30/12/15

Due to people being unavailable, it is not possible to use all of the band members within my digipak. However, I am still able to use the lead artist (actor) therefore this is an issue which can easily be resolved with some re-planning. I am on schedule as I have recently begun designing my digipak, therefore it should be completed by the deadline. 

Mockups for my Digipak

Digipak mockups tbc from smiley2014

Time Management Update

Time Management Update: Week of 25th December 2015

I have now completed majority of my research and planning tasks, however there are still one or two posts which I need to put onto my blog. I have begun working on the disc section and lyric booklet to my digipak, and will post screenshots showing my progress after this post. I am currently on track, however I still need to organise photography. As there are minimal photographs which I require and the difficulty of people being available as it is half term, I have decided to work on the areas where photographs are not required over the half term, and will take the photographs I need either this weekend, or the following Monday- depending on the availability of my actors.

Template for My Digipak

I have decided to use a six faced design for my digipak, as majority of the layouts I have researched have also used this. I will design the front and back covers, and as well as this, I will design two extra faces, the disc to the digipak, and a lyric booklet featured within the diagonal cut in on one of the faces. In regards to how I reached this decision, I felt that creating more than a four faced booklet would appeal more to the target audience, as they are receiving something extra which will make them feel more engaged with the artist(s) on a personal level.

Costumes for My Digipak

Costumes from smiley2014

Casting for my Digipak

For my digipak, I am going to use the same people who were cast for my music video. This is because it makes the digipak recognisable in regards to the music video, and makes the band easily identifiable for the audience. This would be appealing to the target audience as images of the band members creates a more personal connection with them- they would like to know who the people are behind the music.

Band Members

CALLUM

Callum was the main actor within our music video, therefore I am going to cast him into the digipak to create a sense of star image and brand identity- making him recognisable to the target audience. He is stereotypical in regards to looks of someone within the indie genre, therefore I feel he will be successful in starring within my digipak coherent to the genre.

GEORGE

George had a small role within the music video as a member of the band, however I am going to use him again within the digipak to create an overall image of the band. He is again, stereotypical of the music genre, therefore I think he will appeal to the target audience. 

MILO

Milo also had a small role in the music video, starring as a member of the band, therefore I am including both him and George within the digipak to create continuity. He again ties in with the indie genre due to his image, so again, I think he will appeal to the target audience. 

Moodboard For My Digipak

Fonts For My Digipak

Time Management Update

Week of the 17th December 2015.

Our Group has now completed our music video, however we have not uploaded it to our blogs year as we are awaiting more audience feedback. I have now made a start on the research and planning for my digipak, and will begin to create blog posts for my blog over the next week or so. Currently I am a little behind schedule, however I feel confident that i will catch up. 

Initial Ideas for Pre-Production for Print Work

Coherence

I am going to create coherence within my print work by creating a continuity of colours and fonts within the design. This will include dark colours, I.e. Black to reflect the concepts of a dark obsession within my music video.

 I will include a sense of voyeurism, as in Goodwin within the sections of the digipak, for example, on the front cover will be a camera, with an eye positioned within the lens, which I have decided to use as it is rather entropic, and would appeal to the target audience. There will be a polaroid photograph on the back cover to include the track listing, emphasising the notion of looking, and reflecting the concept of 'stalking' and 'obsession' within the video. This ties in with Mulvey's theory, however I have taken the concept in a different direction by instead of conveying objectification (typically associated with women), I have adopted the approach of the notion of looking.

I may use a polaroid photograph within the digpak on a different section, however include an image of the artist featured within the video, or the band, stood miserably against a black background (reflecting the concepts of the song). This will also create the idea of star image linking in to Dyer's theory. Below, featured on the polaroid photograph will a line/chorus of handwritten lyrics.

What I Have Learnt From The Audience Feedback For The Rough Cut

The audience feedback I have received from the rough cut of my music video has enabled me to take into account changes which need to be made- proposed by my target audience of the genre. The audience which I used to collate this feedback are those within the demographic of the Indie/Rock genre- specifically in relation to my choice of song. Therefore the audience have an existing cultural capital so their opinion benefits the realism of my video in regards to improvements which need to be made.

One of the comments which a member of our audience gave is that he spotted some of the college locations we used to film, due to the easy access, and thought that this was not conventional of the genre. Therefore myself and my group will re-film these scenes in different locations which are stereotypical of the Indie/Rock genre, i.e. outdoor locations.

Another comment which was made was that the ending of the video was rather dark. However myself and my group decided that the idea of suicide was merely suggested and was not shown explicitly, therefore instead of re-filming this, we decided to leave it in, and increase our target audience age-range to 16-25.

Our target audience also commented on a lack of close ups of the artist and lip syncing, which we agreed with as these are typically common conventions of music videos, therefore needed to be explored in more detail. Therefore we will add some more shots in throughout the rest of filming time, and throughout the development of editing.

Overall, I feel that these comments have helped us to gain a sense of the conventions we need to include to create a realistic looking Indie/ Rock music video.

Audience Feedback of Rough Cut

Today we collated audience feedback regarding our rough cut of our music video. We asked the following questions:

1. What target audience do you think the video would appeal to?
2. Can you describe what's happening in the narrative?
3. Is there enough lip singing?
4. Do you think there's a variety of shot types and camera work used?
5. Would you say the mise-en-scene is appropriate (for the Indie rock genre)? e.g. Locations and costumes
6. What are your thoughts on the ending? 16-25 is our target audience, does this ending seem too explicit for this age range?

Below are the responses we received to the questions asked, after having our target audience watch our rough cut.

Time Managment Update/ Rough Cut

Today we have produced a rough cut of our music video. We have worked hard over the past few days editing the footage and collecting excess footage to ensure we have a coherent music video. We have been one week behind schedule, however we are up to date at this present time, and our group aim to have a completed video by Friday's lesson. Below is our rough cut of our video.