Redundancy
Redundancy “…is that which is predictable or
conventional in a message… Redundancy is the result of high predictability…”
For example, saying ‘Hello’ is a predictable way of
greeting somebody… but low on information (it tells us a little). This is a
highly ‘redundant’ message.
“Redundancy is not merely a useful tool in
communication, it is absolutely vital… A degree of redundancy is essential to
practical communication…”
Entropy
Entropy is “…unpredictability”
A text is entropic if
it contains unpredictable elements
Coldplay- Paradise
Redundant Features
-Scenic, outdoor locations in terms of mise en scene
-Video is in the form of a narrative.
-Cutting in terms of editing is smooth and the beat
matches the visuals (Andrew Goodwin).
- Includes common camera work in Indie videos such as
panning/ tracking to allow the audience to follow the narrative.
- The
visuals illustrate the song, however the entropic elements also help to amplify
the song.
Entropic Features
-The mise en scene. The costume of an elephant is extremely
entropic as it challenges the typical stereotype of the Indie genre of music
videos. The costume is unrealistic, however the simplicity of placing a
character in this particular costume throughout the video intrigues the target
audience.
- The
high key lighting throughout the video is entropic as majority of Indie videos
have a combination of both high and low key, reflecting the sombre tone of
their music. However the connotations the audience receives from the warm,
orange bright colours suggest hope, aspiration and happiness.
- Instead of lip syncing, this video uses the format of writing the lyrics on cardboard to the audience. This is quite original for the particular genre of music, however the use of the elephant, the lyrics, and the choreography of the elephant conveys humour, and develops a likeability for the band- especially when the lead singer Chris Martin is revealed to be the man under the costume.
Gotye-
Somebody that I used to know (Feat Kimbra)
Redundant Features
-Typical genre characteristics (Goodwin) such as high
key lighting, lip syncing, the beat of the song matching the visuals.
-Neutral colours convey the sombre tone of music-
browns, pale colours, etc.
-Common camera work such as panning- to follow the
actions of the characters within.
-The music artists are performing within the video.
-Close up shots of the artist, developing a recognised
star image and meeting the record labels expectations.
Entropic Features
-Eccentric mise en scene. The performers aren’t clothed and there is no
particular location, other that the vintage/ art shapes forming over the
background and the performers.
-Time lapse editing to show the formation of the shapes
over the performers bodies.
- Slightly
controversial, however extremely original due to the entropic features,
therefore the video attracts a wider audience.
Kings of Leon- The
Bucket
Redundant Features
-Use of close ups of the artist (Goodwin), this
establishes the brand identity/ star image.
-The video is of a performance style. The mise en scene includes
all the elements which are typical of an Indie/Rock video, such as props
(guitars, keyboards,etc), the ‘set’ format
in terms of location, and the typical style in terms of star image (Baggy
clothes, rough hair styles, etc.)
Entropic features
-Editing. The use of montage/ split screen editing is
original, making the performance aspect more intriguing to watch.
- The
video includes some elements of bright colours, e.g. a multicoloured backdrop,
fireworks. This creates a retro atmosphere, reflecting the brand identity.
- The
montage/ Split screen editing could also be seen as a marketing device for the
band. The multiple images of the band members makes them more recognisable to
the target audience, raising their popularity.
Sources:https://youtube.com
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