For my digipak, I am going to use the same people who were cast for my music video. This is because it makes the digipak recognisable in regards to the music video, and makes the band easily identifiable for the audience. This would be appealing to the target audience as images of the band members creates a more personal connection with them- they would like to know who the people are behind the music.
Band Members
CALLUM
Callum was the main actor within our music video, therefore I am going to cast him into the digipak to create a sense of star image and brand identity- making him recognisable to the target audience. He is stereotypical in regards to looks of someone within the indie genre, therefore I feel he will be successful in starring within my digipak coherent to the genre.
GEORGE
George had a small role within the music video as a member of the band, however I am going to use him again within the digipak to create an overall image of the band. He is again, stereotypical of the music genre, therefore I think he will appeal to the target audience.
MILO
Milo also had a small role in the music video, starring as a member of the band, therefore I am including both him and George within the digipak to create continuity. He again ties in with the indie genre due to his image, so again, I think he will appeal to the target audience.
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